One of the most exciting things about video today is how we can incorporate it on websites. In the past there were two parts to the cost of a video, the production cost and the broadcast cost. The broadcast cost is what a business would have to pay to air their video on television, usually limited to a thirty second commercial. Now, one of the greatest platforms is the internet. If someone ends up on your website they may end up looking at other pages
you wouldn’t necessarily want them to see first. With a web video a visitor to you site is most likely going to click on the video when they see it. That being the first impression of your company or business, that’s huge, you can’t beat that. I have a web site. Why would I need a video too?
The answer I would give to that is let’s say there’s two restaurants across the street from each other, both of them have a website but restaurant ‘A’ has a video on their website. That video is going to have people preparing the food, people eating the food, the ambiance, all the things that go into a dining experience. If restaurant ‘B’ has none of these things, its going to be clear what the consumer is going to pick. They’re going to pick the restaurant they feel they’ve already experienced. You’re able with a video to give the consumer a virtual experience of what it is your business is providing, and that doesn’t matter if you’re a restaurant or a
chiropractor. If you don’t have a web video there is a good chance your competitors do. Their website is going to be more compelling and is going to do a better job at keeping their attention.
If you can’t keep the attention of your consumer, there is very little chance you’re going to be able to take that web lead or web interest and convert that into a sale. Feel free to contact us so we can explore how web video can enhance your business. Be sure to ask us how to Optimize your videos for the best Search Engine results.