- Above the Fold: This term refers to the portion of a webpage that is visible without scrolling. It’s a throwback to the term used in newspaper print advertising, indicating the top half of a folded newspaper, which is prime placement for ads. In digital marketing, it’s important because it often includes the information a visitor will see first. Ensuring the most pertinent information and engaging content is “above the fold” can improve user engagement.
Why Digital Marketing Agencies Stress Above the Fold Content
Above the fold content is the first impression visitors get from a website. It’s crucial for marketers to place engaging content and calls-to-action here to hook visitors immediately. First impressions matter in digital marketing, and “above the fold” content can greatly influence bounce rates and conversion rates.