Search Ads: Are text-based ads you see on search engine results pages. Advertisers bid on keywords relevant to your business in order for the ad to be placed in search results. Often used in PPC and can be incredibly effective at driving traffic to a website with the intent of becoming customers. Search can serve a similar function as SEO, giving exposure to your brand to potential customers, but you have to pay to play.
Search Ads are Critical For Buffalo’s Digital Marketing!
These ads are essential in digital marketing as they provide immediate visibility on search engines. They’re particularly crucial for businesses aiming for quick results or those operating in highly competitive niches. With the pay-per-click model, advertisers have a level of cost control, ensuring they only pay for genuine interest, leading to potentially high ROI.