Search Engine Results Page (SERP): A SERP displays the results returned by a search engine in response to a query by a user. It typically contains both organic listings and paid advertisements.
The Importance of SERPs to SEO
SERPs are critically important to SEO because that’s one of the largest Key Performance Indicators that we have. It’s a good summary and snapshot of what Google deems to be quality content as an answer for a specific query. Due to the nature of these kinds of pages, making sure your content is optimized to be positioned up as highly as possible is vital to the success of your strategy. Remember, ranking high on SERPs means increased visibility, click-through rates, and potential conversions. As SERPs evolve with features like featured snippets, local packs, and knowledge panels, optimizing for them becomes even more key to gaining a competitive edge.