Social Media Marketing (SMM): DMM involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or content, aiming to achieve marketing and branding goals.
Social Media Marketing is an Important Function of Digital Marketing and Aids Off-Page SEO Efforts
SMM holds significant weight in digital marketing because of the vast audiences present on social platforms. It allows brands to engage directly with their audience, fostering community, enhancing brand loyalty, and driving traffic and conversions. In today’s digital era, an effective SMM strategy is pivotal for establishing and maintaining a robust online presence.