Zero click search happens when you search for something on Google, and the answer pops up right at the top of the results page, so you don’t need to click on any website. It’s like getting instant answers without extra steps.
What is Zero Click Search?
For businesses, zero-click searches are a double-edged sword. On one hand, they can make it harder for your website to get traffic since people get answers directly from the search page. On the other hand, if your business’s information appears in these instant results, it can really boost your visibility. Some examples of this zero-click, or position 0, would be featured snippets on Google and other things like “people also ask” knowledge bubbles. It’s important for businesses to optimize their online presence for these types of searches.