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Banner Ads

Home » A Glossary of Terms for Digital Marketing and SEO » Banner Ads
  • Banner Ads: Also known as a display ad, this is a form of online advertising that involves embedding an advertisement into a web page with a creative element. It’s intended to get awareness about your brand out by getting your image and product into the heads of consumers. These ads are image-based and are extremely popular online.
an image to illustrate what a banner ad, also known as a display ad, is. The image is a computer on an abstract background. The screen of the computer has a display ad on it that draws the viewer's attention

Why We Use Banner Ads

Banner ads were one of the earliest forms of digital advertising and remain prevalent today. They can be a cost-effective way of increasing brand awareness and driving traffic to a website. Their visual nature allows for creativity and brand storytelling, and their performance can be measured and adjusted in real time. Understanding the best practices for banner ads, such as placement, size, and design, can greatly improve their effectiveness.