- A/B Testing: Also known as split testing, A/B testing is a method of comparing two versions of a webpage or other resource to determine which one performs better. It involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate, wins. A/B testing is useful for testing changes to your website against the current design to determine which one produces better results.
Why Marketers A/B Test
Understanding what resonates with your audience can significantly improve your website’s effectiveness and the success of your marketing campaigns. A/B testing allows marketers to make data-informed decisions and helps avoid unnecessary risks. It can help improve conversion rates, user engagement, and ultimately revenue.