- Ad Impressions: A term used to show how often an ad is shown on a webpage. The metric is used to measure ad displays, not necessarily clicks on the ad. Impressions are good for awareness campaigns, bringing your brand in front of as many eyeballs as possible. The more people are aware of your brand before they need you, the more likely they are to come to you vs the competition.
Why Ad Impressions Matter to Digital Marketers
For marketers running digital advertising campaigns, tracking ad impressions is crucial for understanding campaign reach. The number of impressions can give marketers an idea of how many times their ad was viewed, which can be a useful measure of brand awareness.