Obviously, you are aware of YouTube and its ever-growing presence in pop culture and our lives in general. Celebrities are starting YouTube channels, YouTubers are becoming mainstream celebrities, and the platform remains the most successful in the social media game....
Our world is increasingly online and the COVID-19 pandemic certainly pushed that to be even more true. Nowadays, traditional marketing tactics still work, but digital marketing is the king of advertising. Big box national chains are sure to dominate search...
Update August 2022: Google has recently announced that Third Party Cookies will once again have their deprecation delayed. Their support now extends into 2024. Google claims they need more time to test out their Privacy Sandbox Initiative. The original blog post...
LinkedIn recently got into a bit of trouble for errors in measurement in their video advertising. It sounds technical, but simply put, LinkedIn was charging advertisers for videos viewed when the consumer who supposedly viewed them, did not, or the video was not...
Business as usual is a phrase many, if not all of us long for lately. When ostensibly everything short of gas stations and grocery stores shut down, we were all caught off guard and flat footed. If you owned a business, fear was probably all that you felt. If you own...
The Sherman Act was written into law in 1890 under President Harrison. Broadly speaking, the law was enacted to allow The U.S. Department of Justice to bring suits against businesses and companies that have allegedly become monopolies within their markets. In the late...
