LinkedIn recently got into a bit of trouble for errors in measurement in their video advertising. It sounds technical, but simply put, LinkedIn was charging advertisers for videos viewed when the consumer who supposedly viewed them, did not, or the video was not...
The Sherman Act was written into law in 1890 under President Harrison. Broadly speaking, the law was enacted to allow The U.S. Department of Justice to bring suits against businesses and companies that have allegedly become monopolies within their markets. In the late...
“Google CEO Sundar Pichai” by thekenyeung is licensed under CC BY-ND 2.0 The ban on face mask advertising on the Google Network comes amid rising tide of false claims and advertisers looking to cash in on human suffering. Advertising can be ugly, but as...
Bob F*^%#(n Seger!? Yeah, you may be thinking ‘How on earth am I reading a story about Bob Seger on a digital marketing blog in 2020?’ This is the world we live in whether baby boomers, millennials, or whoever else likes it or not. This morning I came across a Rolling...
The LRW website lists each participating restaurant; along with the associated $20.19 menu, address and styles of cuisine. It’s Local Restaurant Week here in Buffalo NY! Since 2009, twice a year Buffalo and Western New York turn to their devices to find the most...
Bean Media utilizes tools like Google Ads and Facebook Ads to target users with custom messages and custom audiences. Many people today are a little uncomfortable about the way that they are targeted with advertising. Just this week, The Daily Dot did a piece on the...
