LinkedIn recently got into a bit of trouble for errors in measurement in their video advertising. It sounds technical, but simply put, LinkedIn was charging advertisers for videos viewed when the consumer who supposedly viewed them, did not, or the video was not...
You don’t need to be a cord cutter to have attempted to illegally stream a professional sports event. With all the various nights of network, primetime, cable televised events, you’re bound to have realized you don’t get ESPN on Spectrum or TNT on...
These are trying times. Nobody saw this coming, but here we are. As a full service digital media agency, we are working remotely and on task under these circumstances. We have done this before here in Buffalo, with blizzards coming a few times every winter. We are...
Bob F*^%#(n Seger!? Yeah, you may be thinking ‘How on earth am I reading a story about Bob Seger on a digital marketing blog in 2020?’ This is the world we live in whether baby boomers, millennials, or whoever else likes it or not. This morning I came across a Rolling...
Is YouTube doing enough to fight hate speech and conspiracy theories? If you tuned into 60 Minutes this past Sunday, you saw Google and YouTube at the forefront of the most recent public debate on the responsibility of tech/social media giants in the political...
5 million YouTube videos are watched every day. 3.25 Billion hours of videos are watched each month. 20% of all people will leave a video in the first twenty seconds of viewing it. Plus, YouTube is coming out with a new television streaming service, so these numbers...
