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Behavioral Targeting

Home » A Glossary of Terms for Digital Marketing and SEO » Behavioral Targeting
  • Behavioral Targeting: A marketing method in which a user’s web information is used to strengthen campaigns. It gathers data from a variety of online sources about browsing and shopping behavior, and informs the advertiser in creating an ad that’s more likely to convert by being displayed at the right time to the right audience.
The image shows a woman sitting at her desk, on a computer, with a pizza, stack of books, and delivery box surrounding her with a target pictured behind, showing behavioral targeting

How Behavioral Targeting is Used

Behavioral targeting allows marketers to make their advertising more relevant to potential customers, which can significantly improve campaign performance. By understanding a user’s online behaviors, marketers can create personalized ads that are more likely to result in conversions. This can improve efficiency by reducing wasted impressions on uninterested users, increasing ROI.