- B2C (Business-to-Consumer): This refers to businesses that sell products or services directly to consumers. B2C marketing strategies often focus on product value, benefits, and emotional connections with consumers. The buying process is typically simpler and shorter than in B2B marketing.
Why B2C Strategies Matter
B2C marketers need to understand how to appeal directly to consumers, who typically make purchasing decisions based on personal needs or desires. B2C marketing often focuses on benefits, emotional connections, and immediate gratification.