- Call to Action (CTA): A Call to Action (CTA) is a prompt on a website that tells the user to take some specified action. It is typically a written command, such as ‘Buy Now’, ‘Sign Up’, or ‘Learn More’. CTAs are designed to move a website visitor from one page to the next and persuade them to take action beneficial to the business.
Why You Need a Strong CTA
In digital marketing, CTAs are vital as they guide users to conversion, the end goal of any marketing activity. They provide clear direction about what steps users should take next, improving user experience and contributing to the overall effectiveness of a marketing campaign. Without them, potential customers might not know how to make a purchase or subscribe to a service.