bean media productions logo

What does your marketing strategy look like?

716-898-8074 | [email protected]

Bean Media Productions is an accredited Google Partner

Click Through Rate (CTR)

Home » A Glossary of Terms for Digital Marketing and SEO » Click Through Rate (CTR)
  • Click-through Rate (CTR): Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website or the effectiveness of email campaigns.
an image displaying click through rate (ctr) by displaying the formula - clicks divided by impressions

The Role CTR Plays in Marketing

In digital marketing, CTR is an important metric as it provides insights into the effectiveness of your content or ads, and how engaging they are to your audience. It can indicate the quality of your headlines, images, and keywords, helping you refine your marketing strategies. A high CTR indicates that users find your content or ads relevant and valuable, leading to higher conversion rates.