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Cost Per Action (CPA)

Home » A Glossary of Terms for Digital Marketing and SEO » Cost Per Action (CPA)
  • Cost per Action (CPA): Cost per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action – for example, a purchase, a form submission, or a click. It is also referred to as Cost per Acquisition, emphasizing that the completion of the action results in a user becoming a customer.
the graphic illustrates cost per action (cpa) via a cursor taking an action on a website, in this case clicking a "buy now" link, and a price tag.

CPA’s Use in SEO and Marketing

CPA is an important model in digital marketing as it helps advertisers control their advertising costs by only paying when a specific action is taken. This can lead to more efficient budget spending and a better understanding of which strategies are driving valuable actions like conversions.