- Cost per Click (CPC): Cost per Click (CPC) is an online advertising revenue model where an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) each time a user clicks on an advertisement.
Why CPC is Key to Digital Marketing
CPC is a crucial aspect of digital marketing, particularly in paid search campaigns. It allows businesses to track the effectiveness of their ads based on how many times they are clicked. The metric helps marketers make data-driven decisions about their advertising budget, as well as to optimize their campaigns for better performance. CPC gives digital advertisers data in determining whether or not we want to target a specific keyword via an ad, or an organic post. If a particular keyword has a high CPC and you can’t afford to compete in the adspace there, we can try to position you in organic search results through a dedicated SEO effort.