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Cost Per Mille (CPM)

Home » A Glossary of Terms for Digital Marketing and SEO » Cost Per Mille (CPM)
  • Cost per Mille (CPM): Cost per Mille (CPM), also known as cost per thousand, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, it means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
a graphic that issultrates cost per mille (cpm) by a person looking at their computer screen, and seeing an image of an impression symbol times 1000 feeding into a funnel with a dollar sign

How CPM is Used in Digital Ads

CPM is key in digital marketing because it allows advertisers to measure the cost-effectiveness of a campaign based on impressions rather than actions. It is especially useful in brand awareness campaigns where the objective is to expose the brand to as many people as possible.