- Affiliate Marketing: A performance-based marketing strategy where a business rewards affiliates. They are rewarded for bringing in impressions and customers from their own marketing. It relies on the abilities of individuals for more effective marketing efforts, providing commissions for successful referrals.
Why Affiliate Marketing Matters
This approach allows businesses to extend their marketing reach by leveraging the audiences of their affiliates. It’s a cost-effective strategy because businesses only pay for successful transactions. For marketers, it’s a valuable tool for expanding brand reach and increasing sales.