- Analytics: In digital marketing, analytics refers to the interpretation of meaningful patterns in data. It’s used for measurement, collection, analysis, and reporting of web data; typically to understand and optimize web usage. Google Analytics is a powerful tool suite and widely used for this purpose.
Why Analytics are Important to Marketers
Analytics are crucial in digital marketing. They provide marketers with insights about their audience, campaign performance, and more. With this data, marketers can fine-tune their strategies, make informed decisions, and improve return on investment (ROI).