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Google Search Console

Home » A Glossary of Terms for Digital Marketing and SEO » Google Search Console
  • Google Search Console: Google Search Console is a free service offered by Google that helps website owners, webmasters, digital marketers, and SEO professionals monitor and troubleshoot their website’s presence in Google Search results.
the image symbolizes google search console by having the logo appearing on a graph.

The Critical Role of Google Search Console

Google Search Console is crucial in digital marketing as it helps identify how Google views a site and optimize its organic presence. It provides insights into how people find your website, which queries drive traffic, which devices people use, and more. This data can be used to improve SEO efforts, leading to more visibility and higher traffic.