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Hashtags

Home » A Glossary of Terms for Digital Marketing and SEO » Hashtags
  • Hashtags: A label or metadata tag used on social network platforms like Twitter, Instagram, and Facebook, which makes it easier for users to find messages with a specific theme or content. It is created by including the symbol “#” before the word or phrase. Allows for the easy categorization of information on social media websites and apps.
hashtags are shown by various social media platforms being the background to a black and purple hashtag.

How We Use Hashtags in Digital Marketing and SEO

Hashtags are important in digital marketing because they help increase the visibility of social media posts, allowing businesses to reach a wider audience. By using relevant and trending hashtags, businesses can improve engagement rates, encourage user-generated content, and build a brand community. They also allow us to get a glimpse of what’s popular and what searchers are seeing in real-time.