Long-tail Keyword: Long-tails are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to the point of purchase or when they’re using voice search. They’re counterintuitive to the most searched for keywords but can be highly valuable.
How a Long-Tail Keyword is Used in SEO
Long-tails represent the evolution of user search behavior, especially with the rise of voice search. Long-tail keywords are essential in digital marketing because they’re more targeted than shorter keywords. They often have a higher conversion value as they capture users at a more specific search intent. By targeting long-tail keywords, businesses can rank higher and attract more qualified traffic, leading to better conversion rates.