Organic Search: Refers to the unpaid search results that naturally appear in search engines based on algorithms and SEO efforts, excluding paid advertisements. Paid ads do show up in some organic results, and we call them search ads, they will have an “ad” disclaimer.
Organic Search in Digital Marketing
Dominating organic results is a pivotal digital marketing goal because it tends to attract high-quality traffic with better conversion rates. It indicates that your content is relevant and valuable, enhancing your website’s authority and brand reputation over time. Search is the lifeblood of SEO efforts, answering user queries draws them to your site and encourages them to stay longer, without spending money on ads for that purpose.