Outbound Marketing: Often seen as traditional marketing, this strategy involves pushing marketing messages outwards, through mediums like TV ads, radio, print advertising, telemarketing, and bulk email campaigns.
Outbound Marketing and Digital Can Work Hand in Hand
Despite the rise in inbound marketing strategies, outbound methods retain their importance in digital marketing as it can quickly reach a broad audience, build brand awareness, and complement inbound strategies to create a well-rounded marketing approach.