Programmatic Advertising: The automated process of buying and selling ad inventory in real-time, often with AI and machine learning to optimize the performance of ad campaigns.
Using Programmatic Advertising in Digital Marketing
This ad strategy brings efficiency and precision to digital advertising, allowing businesses to reach the right audience at the right time, with the right message. By automating the ad buying process, it eliminates human errors and enables more strategic and focused ad spend, improving ROI.