- Quality Score is a metric used by search engines, predominantly Google Ads, to determine the relevance and quality of keywords and PPC ads. It combines factors like click-through rate (CTR), ad relevance, and landing page quality.
Importance of Quality Score to Digital Marketing in Buffalo NY
In Buffalo NY’s digital marketing landscape, a high score can significantly benefit advertisers. It plays a decisive role in determining the cost-per-click (CPC) and ad rank in the auction process. Ad campaigns with a higher Quality Score often result in lower costs and better ad positions, ensuring optimal visibility and a better return on advertising spend.