Social Media Optimization (SMO): SMO is the strategic process of increasing awareness and engagement of a product, brand, or event on social media platforms by optimizing posts, profiles, and content to be more shareable and interactive.
The Role Social Media Optimization Plays in Internet Marketing
SMO is critical in the digital marketing spectrum as it complements SEO efforts and amplifies online presence. In an interconnected online world, SMO ensures that brands not only have a voice but that their message resonates, spreads, and influences, capitalizing on the viral potential of social platforms.