SE-What? SEO Basics for Beginners

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When you think of Bean Media Productions, two images probably pop in your mind- a giant green bean, and video. We have made our name in video production, and we can produce amazing videos for you. But did you know we also do SEO and website development?

What is SEO?

SEO or search engine optimization is an ethical way to get your company’s website on the first few pages of a google search of relevant content. While other marketing practices make you reach out to customers, SEO gives you the ability to reach your customers when they are searching for the exact product or service you offer. SEO helps you with organic (or natural) search results; not to be mistaken with paid searches. (But we can help you do those, too!) Being on the first page of a Google search is so important. 75% of users never scroll past the first page of search results.

So why is SEO so important?

To put it simply, if you do not use an optimized website, you are losing potential website traffic. Your competition is getting a head start in the eyes of your customers because they are just visually there on a web search.  Think about how many times you use Google to search for the smallest things, like an organic coffee shop, or a restaurant that serves breakfast after 12pm. When someone is looking for the product or service you offer, you want to show up, and be at the top of the list. SEO also has surprising success rates. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. So why not take advantage of the internet and how people are looking for information?

Read More about Video SEO and Ads Here

Bean Media Productions has three talented writers on staff that can help you optimize your webpage. They all are well versed in SEO and website optimization. Bean Media Productions will use ethical techniques that will help your business. We will take the time to study each your market, demographics and work hard to achieve long lasting results. Our methods of creating quality web content and videos will help your website get where it needs to be.

Give us a call or send us a message today so we can start you on the road to success. We look forward to working with you!

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